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Amazon Brand Registry - How does it work?

posted on 31-Fri-Jan-2020 09:54

Apparently, there is a way to give brand owners more control over their enterprise. The answer is simple, and it’s Amazon Brand Registry. Your products in the Amazon marketplace will feel safer. And what about you? You decidedly sleep better when your intellectual property is well-protected. Let’s have a glance at opportunities given by the Amazon Brand Registry program.

The version 2.0 of Amazon Brand Registry kicked off in 2017. In short, the tool is designed to care for Amazon users’ products and their registered trademarks. It’s also responsible for enabling to access proprietary text and image search. Other features that you'll have at hand are reporting tools and predictive automations. You additionally obtain several marketing programs, such as Enhanced Brand Content, and Amazon Storefronts.

amazon brand registry application

First of all, you'll need to be an active Amazon marketplace member. To enroll in Brand Registry Amazon, another thing needed is a trademark. The one that you, as its owner and authorized agent, registered and that can be found on the packaging.

Whatever challenges you are facing in your business, mind that many issues have been resolved before you even thought about it. Let's see what are some of the benefits that Amazon Brand Registry offers to its sellers. 

  • It lets you add and manage branded products
  • You become aware of the copies of your products (imitations) in the market and you finally have the proper tool to eliminate them
  • You obtain some other powerful tools
  • It increases product sales
  • You are better protected
  • Amazon Brand Registry ensures that the information given about a product is accurate

amazon brand registry application

There are a few steps to follow. The whole process is not complicated so you’ll go through it without much effort. 

  1. Get to know the Amazon Brand Registry requirements
  2. Sign into Amazon Brand Registry
  3. Enroll your brand and its trademark

The Amazon Brand Registry was made to enable sellers to upgrade their Amazon careers. These tools help Amazon gamers both gain some new perspectives and avoid inconvenient issues. The Amazon Brand Registry should be taken into consideration by registered brands who can't afford not being professional in their market.

How long does it take to apply for Amazon brand registry?

It doesn't take long to make your Amazon Brand Registry work online. The approval should take at most two weeks after you have sent all the needed documentation to Amazon. Before applying, remember to photograph well the product packaging, so the Amazon team can see it clearly, and don’t question your brand’s authenticity on the product.

How much does it cost to register a brand on Amazon?

There is a certain range of fees regarding Amazon Brand Registry cost, but it should extend between $225 to $400. Charges will vary on the condition of protection that you are interested in, as well as its class (height of protection).


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